Crescent Furnishings
Crescent Furnishings
Introduction
Performance Marketing Success by iMark Marketing Solutions
Crescent Furnishings, a leading luxury home furnishing brand in Pune, embarked on a digital transformation journey with iMark Marketing Solutions. Despite their legacy and reputation, they lacked an online identity, relying solely on their physical showroom. iMark stepped in to build their online presence, beginning with website development and extending to performance marketing initiatives across social media and search platforms.
Objectives
➤ Revamp Crescent’s social media profiles (Instagram and Facebook) with a cohesive brand identity and engaging product-focused content.
➤ Drive quality leads through targeted Google Ads and Meta Ads, focusing on high-ticket products such as custom sofas, fabrics, and motorized blinds.
➤ Improve Crescent’s local SEO on Google Maps, ensuring ranking for competitive local keywords like “sofa fabric shop near me” “curtain cloth design” and so on.
➤ Facilitate better sales coordination by guiding Crescent’s team on handling online inquiries, follow-ups, and WhatsApp communication.
Strategy
➤ Website Development
Within a month, iMark designed and launched Crescent’s website, featuring dedicated product pages for categories like curtains, custom sofas, wallpapers, and motorized blinds. The website became the hub for Crescent’s digital campaigns.
Discover Crescent’s Products: Browse Crescent Furnishings Online
➤ Social Media Revamp
iMark introduced a consistent primary color palette for Crescent’s Instagram and Facebook posts, making sure every post highlighted Crescent’s luxury products. This included distinctive ad creatives for campaigns, making it easier for the audience to connect with the brand’s identity and product offerings. iMark also emphasized collecting Google reviews to boost credibility, setting up organized social media highlights for seamless navigation, and persuading Crescent to film testimonial videos from satisfied customers. These efforts brought Crescent’s previously disorganized social media to life with engaging, visually appealing content that not only showcased their products but also built trust and authenticity
➤ Local SEO Strategy
iMark implemented an aggressive local SEO strategy, focusing on Google My Business (GMB) optimization and ranking Crescent for relevant local search terms. After running ads for broad keywords, Crescent started ranking organically for keywords such as “sofa fabric,” “curtain fabric near me,” and “curtain cloth design.” Within three months, Crescent ranked on multiple categories like Fabric Store, Blinds Shop, and Sofa Store, significantly improving its local online visibility.
Aesthetics
➤ Google and Meta Ads
iMark crafted tailored Google Ads and Meta (Facebook & Instagram) video ads to drive qualified traffic to Crescent’s showroom and website. A sales-focused strategy was developed with Mr. Oveez and Mr. Sohail Khan to push high-ticket products like custom sofas, motorized blinds, and premium fabric ranges. The campaign generated 200+ call leads as seen on dashboard, 250+ genuine Whatsapp leads seeking high-value products. and over 780+ local direction seekers. The ads also highlighted key product categories like eco-friendly wallpaper and curtains with non-toxic materials, setting Crescent apart from local competitors.
➤ Sales Coordination
iMark went beyond marketing by actively managing Crescent’s online sales communication. Taking direct access to their WhatsApp business account, iMark handled customer inquiries, responded promptly, and guided potential clients through the sales funnel. They also facilitated real-time collaboration via a dedicated WhatsApp group, ensuring seamless coordination between Crescent’s sales and marketing teams for efficient follow-ups and lead conversion.
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Results
Delivered a modern, aesthetically pleasing website, establishing Crescent’s first-ever online identity. Achieved an Instagram account reach of 750,000+ within a month through a complete social media revamp. Revitalized Crescent’s brand identity with consistent primary and ad-specific color palettes across platforms. Collected positive reviews on Google Business Profile, improving Crescent’s local credibility and visibility. Executed a video shoot strategy to enhance brand storytelling, featuring product showcases and offers. Developed a robust content strategy for ads and organic posts, aligning with Crescent’s product categories and values. Crafted and managed an efficient sales funnel, handling WhatsApp communications to streamline inquiries and follow-ups. Coordinated closely with Crescent’s sales team, guiding them on converting online leads into showroom visits and sales.
Results
Delivered a modern, aesthetically pleasing website, establishing Crescent’s first-ever online identity. Achieved an Instagram account reach of 750,000+ within a month through a complete social media revamp. Revitalized Crescent’s brand identity with consistent primary and ad-specific color palettes across platforms. Collected positive reviews on Google Business Profile, improving Crescent’s local credibility and visibility. Executed a video shoot strategy to enhance brand storytelling, featuring product showcases and offers. Developed a robust content strategy for ads and organic posts, aligning with Crescent’s product categories and values. Crafted and managed an efficient sales funnel, handling WhatsApp communications to streamline inquiries and follow-ups. Coordinated closely with Crescent’s sales team, guiding them on converting online leads into showroom visits and sales.
Helping your business grow with strategies tailored to your niche, iMark drives Indian businesses toward success in line with the Aatmanirbhar Bharat vision. 