Objectives:
Charcoal Chicken aimed to strengthen its brand presence, boost daily foot traffic, and establish credibility as Goa’s top Arabian dining destination—all without relying on influencer or blogger collaborations.
Strategy:
- Leveraged Instagram and Facebook to promote Charcoal Chicken as a leading Arabian cuisine spot using visually appealing posts and Meta ads.
- Shared appetizing visuals of signature dishes like Yemeni Mandi, Shawarma, and Shish Tawook to engage local audiences.
- Boosted Google visibility through targeted Google Ads and consistent updates to enhance local search relevance.
- Ensured the restaurant appeared prominently on Google Maps and search results for relevant queries.
Results:
- Achieved measurable foot traffic, with 20% of daily customers visiting after seeing ads.
- Enhanced local brand recognition, positioning Charcoal Chicken as a go-to Arabian dining experience.
- Drove significant engagement and traffic without any influencer or blogger collaborations.
Conclusion
Through a focused strategy on local awareness via Meta platforms and Google, we helped Charcoal Chicken establish itself as a premier Arabian restaurant in Goa. This case demonstrates how a well-executed marketing plan can build a strong brand presence and drive foot traffic without relying on external collaborations.
Charcoal Chicken
Objectives:
Charcoal Chicken aimed to strengthen its brand presence, boost daily foot traffic, and establish credibility as Goa’s top Arabian dining destination—all without relying on influencer or blogger collaborations.
Strategy:
- Leveraged Instagram and Facebook to promote Charcoal Chicken as a leading Arabian cuisine spot using visually appealing posts and Meta ads.
- Shared appetizing visuals of signature dishes like Yemeni Mandi, Shawarma, and Shish Tawook to engage local audiences.
- Boosted Google visibility through targeted Google Ads and consistent updates to enhance local search relevance.
- Ensured the restaurant appeared prominently on Google Maps and search results for relevant queries.
Results:
- Achieved measurable foot traffic, with 20% of daily customers visiting after seeing ads.
- Enhanced local brand recognition, positioning Charcoal Chicken as a go-to Arabian dining experience.
- Drove significant engagement and traffic without any influencer or blogger collaborations.
Conclusion
Through a focused strategy on local awareness via Meta platforms and Google, we helped Charcoal Chicken establish itself as a premier Arabian restaurant in Goa. This case demonstrates how a well-executed marketing plan can build a strong brand presence and drive foot traffic without relying on external collaborations.
