Glamptez - by Rivka

Overview

Pet Grooming Service

Glampetz by Rivka is a premium pet grooming studio in Taleigao, Goa, dedicated to providing exceptional care for pets. With a certified groomer and a pet-centric approach, it offers services such as maintenance grooming, skin treatments, and haircuts, tailored to meet the unique needs of every pet. Glampetz uses globally certified products, ensuring safety and quality. The studio’s personal touch and pick-up services make it a favorite among pet owners.

Objective
Glampetz by Rivka aimed to strengthen customer loyalty and attract new clients by promoting its specialized, compassionate approach to pet grooming. The goal was to position Glampetz as a trusted and preferred choice among pet owners who value personalized care.
Strategy
1) Offered 15% discounts on grooming services via Performance Max campaigns to attract first-time local clients.

2) Highlighted Rivka's personal bond with pets through impactful social media storytelling. Showcased client testimonials and pet photos on social media to build trust and credibility.

3) Promoted unique services like pickup and drop, home grooming, and globally certified products to stand out in the market.
Results
1) Significant rise in first-time customers through the discount offer, driving local client acquisition.

2) High social media engagement from Rivka's storytelling, creating emotional connections with the audience.

3) Boosted trust and loyalty via authentic user-generated content like testimonials and pet photos.

4) Strengthened reputation as Panaji’s top grooming studio, especially for handling aggressive and high-maintenance pets.

Conclusion

By combining a tailored promotional offer, emotionally driven storytelling, and trust-building content, Glampetz successfully expanded its customer base while solidifying loyalty among existing clients. This case highlights the power of strategic marketing in creating a lasting impact for niche services like pet grooming.