Overview
Showcasing Exclusive Diamond and Antique Jewellery at an Exhibition Across Goa
Ulhas Jewellers, Goa’s oldest jewellery house founded in 1927, is renowned for its timeless craftsmanship and innovation. Celebrating its 90th anniversary, the brand hosted a grand exhibition showcasing its exquisite diamond, Polki, and antique collections. This milestone event highlighted Ulhas Jewellers’ legacy as a trendsetter in trust, quality, and purity.
Objective
Ulhas Jewellers wanted to showcase its exclusive range of high-end diamond antique jewellery and Polki pieces, priced from INR 2 lakh onwards, at an exhibition across Goa in Madgaon, Mapusa, and Panjim. The goal was to generate awareness and drive high-quality leads for the exhibition, emphasizing the exclusivity and craftsmanship of their jewellery collection.
Strategy
With a limited timeframe of three weeks, we quickly implemented a performance marketing strategy designed to attract the right audience:
1. Influencer Collaboration: We partnered with the well-known influencer, Ashrafi Gaikwad, whose reputation in the luxury market helped establish an aura of exclusivity around the exhibition and Ulhas Jewellers’ collection. Her endorsement ensured a credible and influential presence for the campaign.
2. Sales-Driven Video Content: We created short, compelling video content that highlighted the luxurious and intricate designs of the jewellery, underscoring its exclusivity. These videos were designed to grab attention and drive visitors to the exhibition by showcasing the value and craftsmanship of the pieces.
3. Targeted Social Media Ads: To reach the right audience, we ran targeted ads across Instagram and Facebook, focusing on affluent individuals and jewellery enthusiasts. The ads emphasized the limited-time nature of the exhibition, creating a sense of urgency and exclusivity.
4. Lead Generation and Follow-Up: Over the course of the campaign, we generated high-quality leads through Rich- Creative lead form which filtered the visitors mindset at the top of the funnel strategy. These leads were individuals who expressed interest in visiting the exhibition and viewing the exclusive collection. Follow-up communication was tailored to each lead, ensuring a high conversion rate.
1. Influencer Collaboration: We partnered with the well-known influencer, Ashrafi Gaikwad, whose reputation in the luxury market helped establish an aura of exclusivity around the exhibition and Ulhas Jewellers’ collection. Her endorsement ensured a credible and influential presence for the campaign.
2. Sales-Driven Video Content: We created short, compelling video content that highlighted the luxurious and intricate designs of the jewellery, underscoring its exclusivity. These videos were designed to grab attention and drive visitors to the exhibition by showcasing the value and craftsmanship of the pieces.
3. Targeted Social Media Ads: To reach the right audience, we ran targeted ads across Instagram and Facebook, focusing on affluent individuals and jewellery enthusiasts. The ads emphasized the limited-time nature of the exhibition, creating a sense of urgency and exclusivity.
4. Lead Generation and Follow-Up: Over the course of the campaign, we generated high-quality leads through Rich- Creative lead form which filtered the visitors mindset at the top of the funnel strategy. These leads were individuals who expressed interest in visiting the exhibition and viewing the exclusive collection. Follow-up communication was tailored to each lead, ensuring a high conversion rate.
Results
The campaign generated 8 lakh impressions , with a phenomenal 90% repeat rate, ensuring consistent visibility for the exhibition. With the combination of influencer marketing, targeted ads, and engaging video content, we successfully built excitement and anticipation for the event. Those high quality leads were eager to visit the exhibition and explore the luxury jewellery on offer.
Overview
Showcasing Exclusive Diamond and Antique Jewellery at an Exhibition Across Goa
Ulhas Jewellers, Goa’s oldest jewellery house founded in 1927, is renowned for its timeless craftsmanship and innovation. Celebrating its 90th anniversary, the brand hosted a grand exhibition showcasing its exquisite diamond, Polki, and antique collections. This milestone event highlighted Ulhas Jewellers’ legacy as a trendsetter in trust, quality, and purity.
Objective
Ulhas Jewellers wanted to showcase its exclusive range of high-end diamond antique jewellery and Polki pieces, priced from INR 2 lakh onwards, at an exhibition across Goa in Madgaon, Mapusa, and Panjim. The goal was to generate awareness and drive high-quality leads for the exhibition, emphasizing the exclusivity and craftsmanship of their jewellery collection.
Strategy
With a limited timeframe of three weeks, we quickly implemented a performance marketing strategy designed to attract the right audience:
1. Influencer Collaboration: We partnered with the well-known influencer, Ashrafi Gaikwad, whose reputation in the luxury market helped establish an aura of exclusivity around the exhibition and Ulhas Jewellers’ collection. Her endorsement ensured a credible and influential presence for the campaign.
2. Sales-Driven Video Content: We created short, compelling video content that highlighted the luxurious and intricate designs of the jewellery, underscoring its exclusivity. These videos were designed to grab attention and drive visitors to the exhibition by showcasing the value and craftsmanship of the pieces.
3. Targeted Social Media Ads: To reach the right audience, we ran targeted ads across Instagram and Facebook, focusing on affluent individuals and jewellery enthusiasts. The ads emphasized the limited-time nature of the exhibition, creating a sense of urgency and exclusivity.
4. Lead Generation and Follow-Up: Over the course of the campaign, we generated high-quality leads through Rich- Creative lead form which filtered the visitors mindset at the top of the funnel strategy. These leads were individuals who expressed interest in visiting the exhibition and viewing the exclusive collection. Follow-up communication was tailored to each lead, ensuring a high conversion rate.
1. Influencer Collaboration: We partnered with the well-known influencer, Ashrafi Gaikwad, whose reputation in the luxury market helped establish an aura of exclusivity around the exhibition and Ulhas Jewellers’ collection. Her endorsement ensured a credible and influential presence for the campaign.
2. Sales-Driven Video Content: We created short, compelling video content that highlighted the luxurious and intricate designs of the jewellery, underscoring its exclusivity. These videos were designed to grab attention and drive visitors to the exhibition by showcasing the value and craftsmanship of the pieces.
3. Targeted Social Media Ads: To reach the right audience, we ran targeted ads across Instagram and Facebook, focusing on affluent individuals and jewellery enthusiasts. The ads emphasized the limited-time nature of the exhibition, creating a sense of urgency and exclusivity.
4. Lead Generation and Follow-Up: Over the course of the campaign, we generated high-quality leads through Rich- Creative lead form which filtered the visitors mindset at the top of the funnel strategy. These leads were individuals who expressed interest in visiting the exhibition and viewing the exclusive collection. Follow-up communication was tailored to each lead, ensuring a high conversion rate.
Results
The campaign generated 8 lakh impressions , with a phenomenal 90% repeat rate, ensuring consistent visibility for the exhibition. With the combination of influencer marketing, targeted ads, and engaging video content, we successfully built excitement and anticipation for the event. Those high quality leads were eager to visit the exhibition and explore the luxury jewellery on offer.
By leveraging influencer marketing, targeted digital ads, and engaging video content, we helped Ulhas Jewellers elevate the presence of their exhibition and generate high-quality leads. This campaign demonstrated the power of a focused, results-oriented strategy to promote exclusive luxury brands and attract a targeted, affluent audience.
